Archive for Business

PicturEngine

Posted in Announcements, Business, Distribution, Licensing, Marketing, photography with tags , , , , on September 29, 2013 by Tim McGuire Images

PicturEngine.

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PICTURENGINE.COM Will Disrupt Status Quo

Posted in Announcements, Business, Distribution, Licensing, Marketing, photography with tags , , , , , , , , , , on April 5, 2012 by Tim McGuire Images

Ideas

…and that’s a good thing!

—————–

After several months of beta testing and several more months of talking with PicturEngine founder and creator, Justin Brinson, I have high hopes for his creation. I believe PicturEngine.com can do for independent freelance stock photographers what I had hoped to do with Evostock.com.

Learn about PicturEngine Here!

Justin contacted me about a year ago after having read my Vision Plan for Evostock. We soon found that we¬† shared a very similar vision of a future stock image licensing industry without the big “agency” power structure that dominates the industry and its revenues today, a vision where independent stock photographers could play on a level playing field with the traditional agencies and not have to pay the lions share of their revenues to a domineering middleman. Justin built his vision from the ground up while I tried to get Photoshelter on board with my plans for Evostock using their Virtual Agency technology. Evostock has stalled out for a few reasons… but this is about PicturEngine.

Learn about PicturEngine Here!

PicturEngine is everything I wanted and more for a new paradigm in stock imagery licensing and distribution. It is sustainable and it supports creators and clients without the big powerful middleman. It even uses the PLUS system and the PlusPacks Calculator developed by the SAA years ago.

So, rather than explaining it all here I will just send you to the link where you can learn more (click here or above / below). Watch the videos, read the FAQ’s and register for an account. Lock in the monthly rate by getting in early with the Beta pricing. Put yourself on a level playing field with the big agencies for as little as $10/month and get 100% of licensing revenues from your pictures!

It is my opinion that PicturEngine will eliminate the independent stock producers need for “representation” at any of the big agencies. Phototographers need to let go of the past and embrace this new way of licensing and distribution. It is here!

Learn about PicturEngine Here!

Marketing for Assignments 03

Posted in Business, Marketing, photography with tags , , on August 12, 2010 by Tim McGuire Images

The latest addition to the marketing Agency Access is advising me to do is to make some cold calls to potential clients in the local Seattle area for brief 10-15 minute portfolio showings. Agency Access makes it pretty straight forward with their calling script and lists.

I’ve got 300+ contacts to call now. They tell me maybe 30 of those will ask to see my portfolio and perhaps that would lead to 3 jobs. Agency Access would consider that a good return on my marketing investment. For me it will depend on how much those assignments are worth.

I guess they wouldn’t call it “work” if it wasn’t work. I better get busy and do some work. ūüôā¬† I’ll report back later with any results.

Tim McGuire

Marketing for Assignments 02

Posted in Business, Marketing, photography with tags , , , , , on July 15, 2010 by Tim McGuire Images

Well, I’ve now sent out 6300 or so emails via Agency Access and followed up on all the clicks with direct mail cards.¬† No calls related to those promotions yet.

I’m averaging 17.5% of recipients opening the emails and 4+% actually clicking through to my website.¬† My portfolio is waiting….

I’m thinking about not having a physical printed portfolio but rather maybe finding some way to make an absolutely beautiful interactive portfolio online, something better, cooler, bigger than my regular website.¬† I have to give this some thought….¬† I feel it’s a waste to be sending printed portfolios via the mail, jets, trucks, etc…¬† It goes against my ethics on having a sustainable life and business as well as my wish to cut down on my carbon footprint… something that is hard to do given the choices we have available to us today.

If anyone reading this has gone “printed portfolio-less”, please let me know your experience. Did you do something else as an alternative?

Also, If anyone has great ideas for online password protected portfolio presentations please share.

Tim

Marketing for Assignments

Posted in Business, Marketing, photography, Uncategorized with tags , , , , , , on March 18, 2010 by Tim McGuire Images

After 14 years spent mostly working at rights managed stock photography production and leaving the bulk of the marketing required to the big stock agencies, I am making a big shift… something I probably should have done a year or two ago given the sorry state of the stock photography business.¬† I am starting a one year marketing campaign targeted toward clients who hire photographers for assignments.¬† I’ll get much more specific later.

To get started I’ve subscribed to Agency Access for one year. There’s no sense in doing any marketing for less than a year, plus I got a substantial discount for paying upfront for a year.¬† Through their basic service I will get a qualified list of potential customers in key markets in North America to whom I can market my services. This includes 13,0000 email deliveries with tracking.

Two additional services I signed up for with Agency Access are the Promotion Manager service with Christie Starace and¬† their Photography Consultant service with Amanda Sosa Stone.¬† Since most of my career has been in the stock business with others doing all the marketing, I felt I could use this added help and expertise to get me going. I’ll be reporting back here throughout the process with updates and reports on how it’s all going.

Here’s a few more photos from some random photo outings in the last two weeks.

Evostock – Turning the Stock Image Business Upside Down.

Posted in Uncategorized with tags , , , , , , , , , , , , , on December 22, 2009 by Tim McGuire Images

EvostockLogo_001_7inch

A collective of professional stock artists is turning the status quo on its head by creating and building a new business model for stock image distribution that better benefits image creators.  Many artists are saying goodbye to Getty Images and Corbis and are looking for better more profitable and sustainable ways to market, distribute, and license their creative work to customers. 

 Evostock, a Virtual Agency created on Photoshelter technology plans to build its virtual image collection and number of members to a critical mass.  Once that critical mass is reached they intend to leverage those numbers in the marketplace to completely bypass the need for the expensive and outdated stock agency system which has dominated artists and the industry at large in the past.

Tim McGuire, a professional stock photographer based in Seattle, Washington¬†is the Virtual Agencies Founder and Administrator.¬† Tim say’s “I couldn’t see a viable business for me going forward with the big agencies who keep on taking more and more of the revenue from my work and charging their customers less and less.¬† My expenses weren’t going down so I started looking for a way to remove the middleman from the equation.¬† Evostock is what I came up with.”

For more info on joining Evostock go to www.Evostock.org where you can find several downloadable documents including a 16 page pdf outlining the organization and vision Tim McGuire has for the future of this entity.

“Destroy your industry before the competition does”

Posted in Business with tags , , , , on June 24, 2009 by Tim McGuire Images

I was intrigued and confused by the last line in Seth Godin’s blog post

http://sethgodin.typepad.com/seths_blog/2009/06/learning-from-singer.html

The “destroy your industry before the competition does” seems very appropriate for the photography business today, especially the stock photography segment.¬† I’d love to read what others might think about this and how it may relate to the photography business.

Should we really destroy our business and pillage it for whatever strategic or financial gains we think we can get before someone else does it?  If this is true how do we get out of this destructive cycle?